Google business is your mini-website for your business and one of the first thing visitors see when they are searching for your business. This is why it’s important to have it set up and running correctly.
When you search for a business and see the below image to the right hand side of the page, this is the Google business section.
It provides insight into your business, including photos, business location and contact details. An easy way for potential customers to get in touch and call you, or quickly visit your website.
It also allows for customers to leave reviews on your business, building trust in your brand and providing valuable insight from previous customers and their experience using your services.
It provides insight into your business, including photos, business location and contact details.
Setting up Google business is quite straight forward and can be done through your Gmail account by clicking on the 9 dots on the top right hand side of the page and going through to ‘My business’. It can also be set up directly through Google here.
You will need to verify your location and be sent a postcard in the mail with a verification code to confirm you are at the property. However, this address can be hidden from the Google listing if you don’t have an office for customers to visit.
When someone searches ‘photographer frankston’ they are given a list of photographers in the Frankston area. This immediately gives the searcher access to their website, contact details and reviews. This is why having good reviews can be beneficial as a 5 star business looks much more appealing over a business with 2.5 stars.
There are a range of different benefits of having a Google business listing set up.
Some of these are:
Showcase reviews – Helping to build your business and showing just how customer focussed you are is a great tool to gain new customers. If customers are willing to go out of their way to leave you a positive review, this will help build trust with new customers.
Easy to use media section – Upload photos, videos and articles to showcase new products or services. Handy for all types of businesses and easy for visitors to use and quickly get a feel of the style of your business.
More insights – The more data and insights you can gain about your business, the better. Google can help give you reports on how many people are viewing your Google business, clicking through to your website, viewing your articles and more.
Improve your ranking – Most importantly, having Google business set up correctly and updating it regularly will help you to rank better with SEO. Even long tail keywords display local results in the maps section and this is a great little tool business owners can take advantage of.
Most importantly, having Google business set up correctly and updating it regularly will help you to rank better with SEO.
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