SEO Melbourne - Small Business Top 5 Tips

Running a small business in Melbourne and struggling to rank locally for certain keywords? 
There are plenty of tips and tools you can use to not only improve the performance of your website but also get you ranking higher for those sought after keywords.

1./ Quality Content Matters

Gone are the days where you can just spam and post poorly written content on blogs and forums. Simply put, no one cares and no one is going to read it! The content needs to be well thought out and provide your visitors with valuable information. Think of what your potential customers will be searching and provide them with insight that they will read and want to share to others in the industry.
 
Another point to that is to ensure your content features the keywords that you are looking to target. There is a great article on Moz here that goes into detail further about using keywords in your blog posts.

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2./ Internal Links 

Creating a site structure that flows smoothly is crucial for your websites success. You want to make it as easy as possible for customers to navigate through your website, as well as allowing Google to be able to crawl through every page of your website. If you have pages or blog posts that are hidden or aren’t linked anywhere else on the website they will be forever lost. It’s important to include a menu and possibly including a blog posts menu in the footer page of the website as well.

3./ Make your website quick… really quick.

It’s no good having a great website, with all of the bells and whistles without it being able to load for 5 minutes. Not only does this lose customers attention, Google won’t like your website for it either. If your website is built in WordPress, using a plugin like Yoast SEO, will help you reduce page sizes and get that website loading in no time!

Not only does this lose customers attention, Google won’t like your website for it either.

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4./ Add alt tags!

The amount of websites we see that don’t have alt tags! It is quick and easy to do and can really help the visibility of your website. There is no point having super fancy images without Google being able to find them! Use keywords, and point Google in the right direction! Get as many eyes on it as possible. 

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5./ Backlinking 

One of the most important aspects of improving your ranks is backlinking. There are millions of ways of doing this and everyone has their own take on it. We recommend sticking to ‘white hat’ methods and sticking away from using tactics that might get you in trouble with Google! Some people get impatient and like to push boundaries to get quick results, that’s never going to work in the long term and it’s only a matter of time before Google catches on and pushes you back down the ranks!
 
When first starting on your website SEO there are a few easy backlinks to be had. You can use platforms like SEMrush (paid subscription, trial period offered) to look into backlinks competitors are using. What blogs they are posting on and where their traffic is coming from. This will start to give you an idea of what you can do for your business and where to start spending your time. 
 
For Melbourne based businesses, one of the quickest ways to get started is adding citations to as many directories that you can find.  A citation is an online reference to your business’s name, phone number, website and address. For example these can be the Yellow Pages, True Local, Pure Local, etc.
 
It’s also important to make sure you have Google Business set up and running correctly. Although, this is a whole other task within itself.
We’ve got another blog post on the benefits of setting up Google Business here.
 
There is a really detailed guide on backlinks by Backlinko on their website here. When we say detailed, we mean detailed! So put the kettle on, get comfy and start soaking up all of the information!
 
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That brings us to the end of our top SEO Melbourne Top 5 Tips! These are just some of the methods to ranking your website both on page and off page. If you’ve got any questions or want any further information you can head over to our SEO page or contact us here.

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