Run a small business and want to rank your website on the first page of Google?
Today we go through some top tips to build an SEO friendly website in Frankston for small businesses. These tips can be used on any type of business and in any suburb.
Built your website? Everything is up and running smoothly, yet you aren’t seeing any traffic or very little traffic? None of this traffic converting into potential customers?
It’s important to take a deeper look at your website to make sure your ticking all the boxes to make Google happy. We first take a deeper look at your on-page SEO and then your off-page SEO.
There are plenty of online tools that allow you to review your website and see what needs fixing. You can even sign up for a free trial of a platform like SEMrush. If your website is built in WordPress it’s a good idea to use a free tool called Yoast SEO which will help examine your website a little deeper as well.
They will take a look at your website, check the loading speed, check image sizes and also make sure all of your meta tags and img alt tags are working correctly. It’s important to do your keyword research and understand what words you’re looking to target and emphasis these in your website.
It’s important to do your keyword research and understand what words you’re looking to target and emphasis these in your website.
Let’s take a look at the below search result for ‘plumber Frankston’. You will notice that all of the search results have ‘plumber’ and ‘frankston’ in their meta descriptions. Some also have it in their title tags. Targeting certain areas such as SEO Frankston is much easier than targeting a much larger city or state that will have a big amount of competition.
You will notice this when you search a lot of different keywords in Google, companies do this because it works. When writing your meta descriptions and headings, make sure to take a look at the competition and see what they are doing. It’s important not to copy them as this won’t help you stand out or get on the first page, but take a look and see how they structure their descriptions.
You can also take a look at the top search results that are paid ads, these businesses are paying big dollars to be at the top of Google, their ads are normally (not always) well written and convert well.
Straight away you can see that all of these ads offer special discounts, guarantees and all list the keywords the user are searching ‘frankston’ and ‘plumber’.
It’s important to think from the customers perspective, they are searching for something particular and the result that is most likely to grab their attention is the one that stands out the most. You also only have a very small window of opportunity to grab their attention and get them to click through to your website, so make sure your ad stands out!
You also only have a very small window of opportunity to grab their attention and get them to click through to your website, so make sure your ad stands out!
This part of the puzzle is everything that happens off your website. The behind the scenes action that helps build your website even further. There are a million different theories on the best way to do this, everyone has their own opionion on what works and what doesn’t. Below we list some popular techniques that we find work best.
Publish daily blogs that are built around your industry. It is best to target long tail keywords. Meaning, keywords that doen’t have as much competition as ‘plumber frankston’ may have. You can use a free tool like Google’s keyword planner to find keywords that suit your business best.
Obviously ranking for ‘plumber frankston’ would be great, however, it will be much harder than ranking for keywords like ‘cheap plumber frankston’, ‘plumbers frankston victoria’, etc. If you create frequent blogs targeting these long tail keywords you will be amazed at how much this can increase your website traffic, rather than just targeting the difficult keywords, target the low hanging fruit. Targeting SEO Frankston is also a lot easier than trying to target SEO in Melbourne or a whole state. It’s a good idea to start smaller and build from there.
If you provide services for other businesses ask them to include your business on their website. Likewise, make sure to include their business logo on your website and link to their page. It’s important to create link structure that includes both internal linking and external linking.
Post to social media frequently, using relevant hashtags and including URL’s on websites like Facebook, Twitter and Youtube.
If it’s possible for your type of business, contact other businesses related to your industry and offer to write them a guest post. Offer to provide all of the images and infographics required. If you’re an expert in the field, there is a high chance they will be more than happy to feature an article on their website.
These are just a few of the ways you can help improve your website. It’s important to make changes and review the results. Keep an eye on how your website is ranking and you will get an idea of what works and what doesn’t. Just making sure to rememeber that results aren’t instant and can take a few months to see the full results.
You can view more about our SEO Frankston services and the steps we take to improve websites here.
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