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A common question that comes up for small businesses when they are trying to run their social media.
A good starting point is trying to not be too broad with the hashtags used. Ensuring your hashtags are relevant to your market and specific to you area. Whether that be locally targeted hashtags or small niche markets.
It can also be helpful to research what hashtags competitors are using and what is working well for them. Also searching hashtags in your field, viewing by top posts and using some of these hashtags in your posts to see what works best.
As most things, it is a matter of trial and error to see what is working best for your account.
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